Text by Blurbs
Photo by Lukas Turcksin
Keytrade and Horst share DIY entrepreneurship as a common denominator. With ‘Their Way’ they inspire their shared philosophy through a content series. ‘Their Way’ offers the stories of DIY entrepreneurs at the forefront of art, architecture and music. We delve into the messy, yet inspiring and insightful process of entrepreneurship. We celebrate and feature compelling stories, challenging initiatives and examples of integrity from around the world.
On one of the first sunny Spring days in Brussels, we caught Ilyas Fdis right off the bus from Amsterdam for a relaxed and inspiring chat about his booking agency, Minor AM. Young in years but full of wisdom and fresh takes on the best and worst parts of the industry, he’s charting a new course for artists that challenge norms and demand a safer, healthier music community. His personal ethos seems to shine through the artists he has come to represent: Octo Octa, Mary Lake, Dee Diggs, and Russell E.L. Butler (among others) all call Minor AM home, and they’re unapologetically spreading a message of transparency and diversity in the scene. A counter-gatekeeping movement, if you will.